Black leaves Fallon for start-up agency Fabula

Jennifer Black will be joining Fabula London, the year-old agency, as a partner. Black will be tasked with developing Fabula’s growth plans and focusing on new business to grow the agency’s full offering. Black joins Fabula from Fallon, where she was a client services director. During Black’s years at Fallon, and before that, Mother, she ran the Mondelez Portfolio (Cadbury Brands), Coca Cola Portfolio and IKEA account. She was also responsible for the Coca-Cola Olympics 2012 project at the agency.