Molson Canadian brews patriotism

Rethink resurrects an old tagline and gives a caign new life in beer fridges across Europe.

From Rethink and director Jonty Toosey of Partners Film, Molson Canadian’s new 90-second online spot, The Beer Fridge, brings back the "I am Canadian" tagline. Ten years after it closed the book on its longstanding “I Am Canadian” caign, Molson Canadian has brought it out of retirement. The spot features a fully stocked Molson Canadian beer fridge, which was placed in a number of European locations such as Canterbury, Dover, London and Brussels. But there’s one twist—if you can’t find a Canadian, you won’t ever get the elusive beer fridge open.