Carlos Bayala moves up at Mother

Carlos Bayala (pictured, centre), founding partner and executive creative director of Madre, Mother's partner agency in Buenos Aires, has been promoted to the position of global creative partner. Working alongside Mark Waites (pictured, right) and Robert Saville (pictured, left) and in collaboration with Paul Malmstrom, partner of Mother New York, Bayala will help to guide the creative ambition for the Mother brand globally. He will also drive the search for the most interesting creative talent around the world. In addition Bayala will lead the development of the Madre brand into the Latam region, working with Madre Partner Alejandro Dominguez to further grow Madre's creative and commercial interests beyond Argentina.