Under Armour: Ready for August

Baltimore Ravens' legendary linebacker, Ray Lewis, endorses this campaign encouraging young athletes to excel, through Uber Content.

Part of the sports brand's #IWILL campaign, the powerful and emotionally-charged short, helmed by Eliot Rausch, takes us to Baltimore’s inner-city high school where its football players are training to make the team. Wtahc as they rise early, travel to training sessions and pit themselves against each other on the track and field to become the best they can and stand out from the crowd.

Lewis recounts a pivotal moment in his own journey, the story of one kid striving for the almost impossible dream of making it to the NFL. His single-minded tenacity takes center stage as we're given a glimpse of how fierce the one-on-one competition can be within the team when you're reaching for a ticket out of the projects and onto the professional field.