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EA Sports – EA Sports FIFA 14: We Are FIFA 14

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The new football season has started (for readers in Amercia, that's real football, where you use your feet) which can only mean one thing; EA Sports is about to release the newest iteration of its world conquering FIFA franchise.

This new spot through W+K Amsterdam, directed by Stacey Wall (who's already featured this week for the new season of 'not real football') features a host of stars including Lionel Messi driving a big red van, Javier Hernandez, Tim Cahill and even Gareth Bale, who seems to be scoring his first goal for new team Real Madrid.

The spot is a huge, brilliant spectacle to announce the new game but there's also a digital element. A website, created by AKQA, and housed on the EA Sports main site, incorporates a further series of short films by W+K Amsterdam. Taking the form of an interactive 3D map, the site is a world of FIFA 14-inspired content waiting to be explored. From a Mexican FIFA 14 telenovela starring Javier Hernandez, to an Australian FIFA exercise show with Tim Cahill.

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