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Hyundai – Hyundai ix35: The Road Less Travelled

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A new Innocean campaign presents two very different routes and invites users to make a decision. Led by the above spot from director Rich Lee, interactive digital banners allow viewers to choose which road the ix35 will take - with dedicated online films then leading the way on the chosen journeys. The work out of Australia highlights the vehicle's off-road capabilities and overall build quality.

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