Dorfman is O Positive

O Positive has announced award-winning director Lenard Dorfman for commercial representation. Dorfman, who spent much of his career working out of top creative agencies in both the US and UK, is renowned as a narrative storyteller with cinematic visuals. His work elicits emotional empathy in viewers with unfettered portraits of characters. For example, the blind football fan in the stadium whose passion stands the hair on the back of your neck on end in the now-famous Coca-Cola spot, The Commentary, or VW’s Grand Slam, a subtle comedic spot which demonstrates the car’s remarkable sturdiness through the unabashed habits of its door-slamming owner. Dorfman’s first campaigns with O Positive are commercials for FedFx (BBDO NY) and New York Lottery (DDB NY), which will begin airing this month.