john st; An Agency it's Hard to Ignore

shots 146 is soon to hit desks and in it we have a feature looking at Canada, it's creative output and the people behind it. Kicking off that coverage we have a profile on Angus Tucker and Stephen Jurisic, co-founders of Toronto ageny john st. Registered users can see an excerpt below while subscribers to the site can click here to see the full interview. And if you haven't already, you should click here to see the agency brilliant new video extolling the virtues of exFEARiential advertising.

john st: The Unignorability Factor

Ever feel you’re just sitting at a desk ageing? Angus Tucker and Stephen Jurisic did, so they set up john st. in order to have more fun. Joe Lancaster finds an agency having a load of fun being ‘unignored’ for work that swaps clichés for cats, clickers and shirtless hunks

One week they were creative directors making a million-dollar TVC for a big agency and the next they were out on their own, shooting a 200-dollar print ad for a miniscule client. It might sound like the worst seven days of Angus Tucker and Stephen Jurisic’s careers had passed in between, but when they left Ammirati Puris Toronto to start their own agency in 2001, the creative partners couldn’t have been happier.

“Being promoted to creative director was a great honour and it was an amazing agency but we [had previously been] these guys who were making stuff and then all of a sudden we were managers and it just kind of wasn’t fun,” explains Jurisic. “I remember Angus sitting across the desk from me and asking, ‘are you having fun?’ and I said, ‘no’. We were just ageing.”

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