The Source: Mike Day

Mac-lover Mike Day, managing director of Palma Pictures, digs Dylan’s songwriting, is a sucker for a Paul Smith suit and – after a gruelling 15-minute commute – loves to punch his way to the weekend

What is the most creative advertising idea you’ve seen in the last few months?

Over the last year we have executed projects for clients from over 20 countries. We see our fair share of great creative. A couple of campaigns we unfortunately were not involved in that stick firmly in my mind are Operation Christmas by Lowe/SSP3 for the Colombian military and the British heart Foundation’s work with Grey. Much easier to hum along to the Bee Gees while trying to save someone’s life, than trying to remember the first aid course you did many moons ago, eh?

What’s your favourite website?

I love springwise.com. It regularly delivers a constant stream of innovative ideas across multiple genres. A thought provoker.

What website do you use most regularly?

chess.com. My old friend Pete and I have had a daily game of chess going almost continuously for the last seven years. It’s a great way to pause your thoughts and flip your thinking every now and then.

Mac or PC?

Mac, all the way.

What track/artist would you listen to for inspiration?

Tough question. Totally depends on my mood. My dad was programme controller at capital radio and so I grew up surrounded by music. Probably Dylan from a song writing perspective (my son is called Dylan).

What product could you not live without?

My punch bag – the ultimate stress buster. I spend just 20 minutes hammering away at it on a Saturday morning and I’m all set for the weekend.

What product hasn’t been invented yet that would make your life/job better?

A teleporter would be most welcome. Skip all that jet lag and airport queuing. I might even be able to take sharp objects and liquids aboard.

What’s the best film you’ve seen over the last year?

Searching for Sugar Man enthralled me. A remarkable story, beautifully told. Although I do tend to spend more time watching television series – 40 minutes suits my schedule and there is such a phenomenal range of quality television drama available at the moment. The recent output from the US, UK and Scandinavia is enough for a lifetime of riveting viewing. I’m another Breaking Bad addict. How good is that programme!

What show/exhibition has most inspired you recently?

My wife and I scored some tickets to see the stones in New Jersey last Christmas for our honeymoon, courtesy of the lovely Ronnie Wood. After 50 years they still rock. I also love browsing the posters at the Reel Poster Company (reelposter.com). It has a fabulously evocative collection. Some of their rarities would set you back a small fortune. Perhaps someone might get me one for Christmas.

If you could live in one city,where would it be?

An impossible question to answer as there are so many I have yet to visit. I’m pretty happy with the small Mallorquin village I call home. Views of stunning mountains and a 15-minute commute take some beating.

What fictitious character do you most relate to?

Danny rose played by Woody Allen in Broadway Danny Rose. He gets bushwhacked at every turn, but comes up trumps in the end.

What’s your favourite magazine?

If I have any time left after I have spun my way through the required weekly reading of MBI’s stable of hits, then I would happily browse Tyler Brûlé’s Monocle. Their digital radio station is pretty good too.

Who’s your favourite photographer?

So many to choose from. I’m enjoying following my friend Freddie’s global travels as a sound recordist. He takes a mean photo too – freddieclaire.com.

Who’s your favourite designer?

I’m a sucker for a Paul Smith suit, although my wife is working hard to make me fully understand the allure of Louboutins. For her of course.

If you could have been in any band, what band would you choose?

Got to be Zeppelin or the Stones. Racing motorbikes down hotel corridors or hanging out in French chateaus has a certain appeal…