Schwartz: The Sound of Taste

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As far as Schwartz is concerned 'variety' is simply an interloper because in their eyes 'spice' is the spice of life, as this new spot from Partizan's Chris Cairns expertly shows.

Marrying sound and vision to beautifully colourful effect Cairns, along with music producer MJ Cole and agency Grey London, has created a balletic spice spectacular called The Sound of Taste. If you click here you can read an interview with Cairns, describing the idea behind the campaign, working with Cole and learning about pyrotechnics and you can also watch a behind the scenes film of the shoot.