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Guinness – Guinness: Sapeurs

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  • Production Company MJZ



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This new spot through AMV BBDO, directed by MJZ's Nicolai Fuglsig introduces us to the ‘society of elegant persons of the Congo’, otherwise known as the ‘Sapeurs’. The campaign, to continue Guinness' Made of More stance, also includes a documentary film offering further background on the men who choose to dress in fine attire and shun violence. We'll have input from the creative team behind the work later this week.

To read more about the Sapeurs in an interview with the creative team and to see the campaign's supporting documentary, click here.

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