Modus Operandi adds creative director

Jay Gundzik has joined Los Angeles-based digital agency Modus Operandi as creative director. Gundzik has formally served as ACD at M&C Saatchi, Energy BBDO and TBWA Vancouver as well as a stint as a freelance art director for agencies including CP+B and 72andSunny. He first collaborated with ModOp whilst working as senior creative director at EA Sports having hired the company to create a new logo animation system for EA Sports key franchises (FIFA, Madden, UFC, NBA, Tiger Woods, & NCAA).