Baci shares the love on Valentine’s Day

Looking for an original way to make Valentine’s Day extra special? Search no further, as this seasonal campaign from London digital agency TMW gives loved-up couples the opportunity to relive that all-important first kiss with a sentimental app for Baci, Italian chocolates.

First Kiss provides the perfect romantic gesture on this, the most cringe-inducing of all the holidays, as you take leave of your senses and turn all mushy for the day.

The new app invites you to take a trip down memory lane, as it uses Google maps to pinpoint the exact location of your first kiss, which you then send with a personalised love-note to your other half.

The e-message uses Google Street-view to transport your significant other to the time and place where the heart-stopping, knee-weakening event occurred before they receive a romantic message to tug at their heartstrings. Ahh.