BETC Brazil Bound

Global advertising agency BETC has announced the addition of a new office in the emerging market of Brazil. Operating out of São Paulo the new office will be headed up by Erh Ray and Gal Barradas as co-CEOs. Ray was previously founder and CEO of his own agency, BorghiErh, and has worked with clients including Parmalat, Itau, Stella Artois and Unilever. Barradas was Previously partner and CEO of F.biz in São Paulo and is a member of the Executive Committee of the Brazilian Advertising Congress. BETC São Paulo will inaugurate its headquarters in March 2014.