Cossette Offers Winter Warmer for Duracell

In Montreal it can get bitterly cold with tempratures known to have dropped to as low as −15 celsius. Moments of warmth come few and far between out in the relentless conditions and this winter has seen ice storms and poler vortexes grace the nation.

Montreal agency Cossette knows the feeling too well and decided to gift the locals with a unique creation that would not only make their morning commutes more bearable, but also provide an opportunity to make new friends.

The agency installed a bus shelter that heats up as a result of touch and when a human chain is from connecting either side, users get their reward.

The campaign was created for battery supplier Duracell and is reminiscent of last year's Cannes Lions Grand Prix-winning work for IBM through Ogilvy Paris.