Wunderman acquires FusePump

Digital agency Wunderman has announced the acquisition of FusePump, a company specialising in product data and content for digital marketing. London-based FusePump extracts product data from e-commerce websites and other data sources, making it available for integration into hundreds of marketing channels and advertising applications. Through the deal Wunderman will have access to FusePump’s technology and platforms. FusePump will fall under Wunderman’s data and insights division and will be headed up by president Gary S. Laben and MD of EMEA’s data and insights operations Caroline Worboys (pictured).