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Santa Monica-based advertising agency 180LA has announced the promotion of Adam Groves and Zac Ryder to creative directors. Groves and Ryder have been at the agency for nearly four years, during which time they have worked for a range of clients including adidas, Sony, Boost Mobile and HP. The pair has been working together for almost seven years since being partnered at Team One, where they worked on Lexus. Groves cut his teeth in New York at Berlin Cameron and Ryder came up in the business at Y&R’s Irvine office.

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