The Economist: Red
CLM BBDO created this clever animation for the global publication, emphasising that red is more than just a colour.
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Credits
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- Agency CLM BBDO/France
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Credits
powered by
- Agency CLM BBDO/France
- Art Director Julien Beuvry
- Copywriter Sonia Dos Santos
- Executive Creative Director Benjamin Marchal
- Executive Creative Director Matthieu Elkaim
- Executive Creative Director Olivier Lefebvre
- Director Yvain Lecryt
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Credits powered by
Credits
powered by
- Agency CLM BBDO/France
- Art Director Julien Beuvry
- Copywriter Sonia Dos Santos
- Executive Creative Director Benjamin Marchal
- Executive Creative Director Matthieu Elkaim
- Executive Creative Director Olivier Lefebvre
- Director Yvain Lecryt
Created by CLM BBDO, this clever and powerful animation marks the first time The Economist has advertised on French television. Utilising the magazine's trademark red logo, the spot highlights how all aspects of modern life tie into the magazine's financial subject matter.
Connections
powered by
- Agency CLM BBDO
- Executive Creative Director Olivier Lefebvre
- Executive Creative Director Benjamin Marchal
- Executive Creative Director Matthieu Elkaim
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