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Los-Angeles based production company Backyard has announced the signing of comedic director Greg Bell for commercial representation. Bell has recently helmed spots for brands including Google, Toyota, Kraft, Firstbank, Carl’s Jr. /Hardee’s and Old Navy. He joins Backyard from Epoch Films and prior to this he was a partner at advertising agency Venables Bell & Partners. Bell is currently working on a campaign for New York-based DeVito Verdi.

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