Smart: Big City Cars. Big Nonsense?
Smart plays it dumb with humorous marketing films for 'biggest city car' before the brand's new model launches.
Credits
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- Production Company BIGFISH Filmproduktion
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Credits
powered by
- Production Company BIGFISH Filmproduktion
- Client SMART
- Agency Producer Silke Rochow
- Executive Creative Director Jan Harbeck
- Chief Creative Officer Wolfgang Schneider
- Director Daniel Warwick
- Creative Director Lukas Liske
- Creative Director David Schweinzer
Credits
powered by
- Production Company BIGFISH Filmproduktion
- Client SMART
- Agency Producer Silke Rochow
- Executive Creative Director Jan Harbeck
- Chief Creative Officer Wolfgang Schneider
- Director Daniel Warwick
- Creative Director Lukas Liske
- Creative Director David Schweinzer
Just ahead of the launch of a new smart car, BBDO Berlin has created an amusing web film claiming that the brand is now building the ‘world’s biggest city car’.
Everyone’s aware that smart is known for small, fuel-efficient cars. However, the spot implies (as a joke) that the company’s now moved dramatically in the opposite direction and is creating a vehicle that guzzles petrol and towers over everything else on the road.
An additional hidden camera prank-style video (below) accompanies the deadpan ad, showing innocent members of the public being asked for their thoughts on the ridiculous concept.
Connections
powered by
- Client smart
- Production BIGFISH Filmproduktion
- Agency Producer Silke Rochow
- Chief Creative Officer Wolfgang Schneider
- Creative Director Daniel Schweinzer
- Director Daniel Warwick
- Executive Creative Director Jan Harbeck
Unlock this information and more with a Source membership.
