WhybinTBWA Sydney names new ECDs

Advertising agency WhybinTBWA Sydney has announced the appointment of Wesley Hawes and Gary McCreadie, formally of BBH London, as the agency’s new executive creative directors. McCreadie and Hawes, who leave BBH as Global Creative Directors on Axe/Lynx, have been responsible for some of the most celebrated campaigns from BBH London in recent years including the Gold Cannes Lion winning Axe/Lynx spot Apollo, the We Own the Weekend campaign for the Guardian and the Barclaycard Waterslide film.