Baldwin joins Th2ng

London-based production company Th2ng has announced the signing of director Michael Baldwin to its roster of directors. Baldwin, who joins from Gas & Electric, has previously shot promos for artists including Travis, Olly Murs, Anna Calvi, Gary Go and The Dave Matthews Band. The director previously formed an instrumental piece in the ITV rebrand while working as senior creative at itvCreative. Baldwin began his career as an editor on music promos before directing his first spec-type commercial for radio station XFM.