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International brand agency KBS (kirshenbaum bond senecal + partners), has announced a new base in Asia and will open regional headquarters in Shanghai, China at the beginning of 2015. The new office will be headed up by Douglas Lin and Jonathan Ip, as partner and CEO and CCO respectively. The pair will work alongside Lori Senecal, global executive chairman of KBS, to construct the agency’s unique model and presence in Asia. Earlier this year the company ventured to Europe with the opening of KBS London.
