SapientNitro named lead digital agency for Kia

South Korean automotive company Kia has named SapientNitro as digital platform lead agency for Europe. As Kia’s digital platform lead agency, SapientNitro, who won the business following a pitch process involving two rival agencies, will focus on evolving its internet portal across Europe. The agency will also expand other Kia brand touchpoints with consumers, such as mobile and digital point-of-sale initiatives. The agency’s first work for the brand will include the launch of new product pages for Kia’s Rio, Sorento and Venga models.