Mumsnet: Elleemae

In an emergency a 999 call can be the difference between life and death. Each year in the UK more than nine million calls are made to the emergency services, some of them by kids, and with this in mind Mumsnet, the UK’s largest network for parents, asks: would your child know what to do?

Created by Grey London this powerful spot features the true story of five year old Elleemae who made such a call and saved her epileptic mother after experiencing a dangerous fit at home. 

Frédéric Planchon directs the moving piece through Academy Films which promotes the initiative backed by Mumsnet and supported by the British Red Cross.