Hiwaizi joins Blippar

Omaid Hiwaizi, the UK chief strategy officer at Geometry Global, has been hired by Blippar as its first president of global marketing. In his new role Hiwaizi will be responsible for expanding and transforming the marketing efforts of the leading image recognition and augmented reality app and grow consumer adoption. He will initially focus on the UK/US market where the brand has the largest installed bases. His appointment is one of three senior hires recently made by Blippar and he joins Ariff Quli as chief commercial officer, North America and Xuejun Wang who has joined as vice president of infrastructure.