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Garry Dods, a 20 year veteran at Mars and Octagon, and Jonathan Owen, CEO of Energy Marketing Group, have announced the launch of WeAreFearless, a new breed of engagement agency. The new entity will be the first agency in its field to integrate ‘consumer neuroscience’ at the heart of its strategic approach. Based in London’s Covent Garden, WeAreFearless boasts a team that includes creative director David Polayah, head strategy & insights Luca Rimoldi and Dr Jane Leighton, director of Nielsen Neuro UK and cognitive neuroscientist.
