Uniqlo names ZenithOptimedia

Uniqlo, the innovative Japanese casual clothing brand has awarded ZenithOptimedia its above the line and digital media planning and buying in the UK. ZenithOptimedia will handle Uniqlo’s media needs as part of an ongoing brand awareness strategy, which will include the relaunch of the brand’s flagship store in London. The pitch was led by Ben Cook, brand marketing manager for the UK at Uniqlo.