Innovation and Creative Data Winners Announced
Eight Innovation Lions awarded, but no Grand Prix for inaugural Creative Data category.
Cannes' two-day 'festival within a festival', celebrating inspirational data, tech and ideas, drew to a close last night with awards presented in Innovation and a new Creative Data category.
Innovation Lions
From a shortlist of 34 entries which jury president Nick Law, global CCO of R/GA described as "the best body of work I've ever seen", eight Lions were handed out. The UK's What3Words went home with the Grand Prix for its 3 Words To Address The Nation, which replaces traditional addresses with a unique three-word combination based on geographical co-ordinates for each 3m x 3m square of the planet and has particular application in the developing world.
The winning work represented systematic, Silicon Valley-style thinking, said Law, which was relevant because “as a jury, we were very concerned about problems to be solved.”
Other Innovation Lions winners included Chinese tech giant Baidu for Baidu Kuaisou, a set of 'smart' chopsticks to help detect contaminants in food, and Optus' Clever Buoy, a world-first shark detection buoy via M&C Saatchi Sydney (below).
Creative Data
In its debut year the new Creative Data category received some 609 entries from which 28 Lions were awarded - but failed to produce a Grand Prix. Commenting on the decision, jury president David Sable, global CEO of Y&R New York, said this was no reflection on the standard of work, but rather that there was such strong diversity in the first year’s entries it had made identifying an overall winner challenging. “We feel that every Lion we awarded was tight, clear, representative of its sub-category, but we felt that it was inappropriate at this stage to choose one to represent the totality.”
Gold Lions in the category included the Australian Bureau of Statistics' Run That Town from Leo Burnett Sydney (see above); Mexican Red Cross' SOS SMS from Grey Mexico; Japan Sport Council's Reviving Legends from Dentsu Inc Tokyo and the 9/11 Memorial Museum from Local Projects New York.
For the full list of winners for the awarded categories so far, visit Cannes Lions.
