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Ubisoft’s media planning and buying account will now be managed by media agency Havas Media.

Ubisoft’s accounts span interactive entertainment and services across 17 countries including Europe and Australia. 

The portfolio contains popular brands like Assassin’s Creed video game and Tom Clancy’s gaming series Rayman and Far Cry.

Of choosing to partner with Ubisoft, Havas’ global MD Dominique Delport says, “They create valuable and shareable content to a digitally active audience and operate in a perpetually evolving entertainment industry”.

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