Always: #LikeAGirl Unstoppable

Always is back with its empowering girlpower campaign.

Following the success of Always' #LikeAGirl campaign last year, Leo Burnett has launched the next phase called Unstoppable.

Tackling the fact that girls' confidence drops significantly during puberty and that 72 percent of girls feel constrained by society, the creative team came up with an innovative way to literally combat these statistics.

Helmed by Lauren Greenfield, the experimental spot asks girls of different ages how they feel society boxes them in.

The girls are then invited to literally smash through the limitations by writing them down on huge boxes and destroying them .

Always is set on empowering and educating girls about confidence, achieving great success and change along the way.

Get involved via #LikeAGirl.