Lally gets Fresh

London-based production company Fresh Films has announced the signing of Stephen T Lally for representation. The Irish-born director whose work spans TVCs, music videos, fashion films and video installations, has previously helmed work for brands including Rimmel London, Microsoft, Procter & Gamble, Channel 4, Northern Ballet and promos for a range of artists signed to both Universal Records and Warner Bros. Lally graduated from the Dublin Institute of Technology, specialising in photography; his graduation film was awarded at the New York Independent Film Festival.