Droga5 wins NBTY

NBTY a global manufacturer, marketer, distributor and retailer of market-leading vitamins, supplements and sports and active nutrition products has named Droga5 as its new strategic and creative advertising agency partner. Droga5 will spearhead the development of strategic and creative marketing campaigns for the brand’s prominent products including Nature’s Bounty, Sundown Naturals, Osteo Bi-Flex, Pure Protein and MET-Rx. The agency’s work for the brand will begin in 2016.