Tuck in Your Shirt for All-Round Benefits
Fruit of the Loom produced a report that proves tucking in your shirt will make you happier, luckier and wealthier.
Credits
powered by- Agency Crispin Porter + Bogusky
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Credits
powered by- Agency Crispin Porter + Bogusky
- Art Director Austin Ridling
- Copywriter Sarah Mosseller
- Chief Creative Officer Ralph Watson
- Animation Director Bobby Voeten
- Producer Jamie Slade
- Creative Director Allen Richardson
- Creative Director Dave Soderberg
- Creative Director Dave Steinke
Credits
powered by- Agency Crispin Porter + Bogusky
- Art Director Austin Ridling
- Copywriter Sarah Mosseller
- Chief Creative Officer Ralph Watson
- Animation Director Bobby Voeten
- Producer Jamie Slade
- Creative Director Allen Richardson
- Creative Director Dave Soderberg
- Creative Director Dave Steinke
Men: Have you ever compared yourself to your peers and wondered what they’re doing that you’re not?
Maybe they’ve just got that promotion, bagged a hot new girlfriend or perhaps they’re so full of energy and optimism, that just looking at them makes you feel ill.
Well fear not – underwear brand Fruit of the Loom claims to have the answer.
Apparently according to a new report released today, men who tuck in their shirts are happier, more successful and wealthier.
You may not believe that such a simple solution could resolve all your problems… but it’s true.
The history of Tucking.
After surveying 1,000 men about their happiness, their optimism levels, relationships, social status and income, the proof is in the pudding.
Named the Tuck Effect – CP+B partnered up with Fruit of the Loom to spread the good news and are encouraging men to make that life-changing wardrobe adjustment.
To help men ease into this new habit, Fruit of the Loom recently launched the Stay-Tucked Crew undershirt (below), that promises to stay tucked.
The Stay-Tucked Crew undershirt: Tried and tested.
But with tuckers reportedly happier in their jobs, luckier with the ladies and with generally higher incomes, it’s a no-brainer really… Tuck that shirt in!
Connections
powered by- Agency Crispin Porter + Bogusky
- Production Cropmotion
- Production Legwork Studio
- Chief Creative Officer Ralph Watson
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