UNIT9 boosts VR team

London-based production company UNIT9 has announced an exclusive partnership with Alex Horton and Alex de Rakoff, creative pioneers with an unparalleled pedigree in gaming, live action and counter-culture.

Horton de Rakoff first met in 2010 when working together on EA’s game Need for Speed The Run. The pair’s arrival will see them develop the next generation of VR commercials through game technology, motion capture and cinematic content.

The duo’s first director collaboration with the company came while working on the Wimbledon-inspired virtual reality experience for Stella Artois, The Perfect Flight. Their next work for the company is due out in October.