McGarrah Jessee launches Rabbit Foot

Austin-based full-service brand development and creative agency McGarrah Jessee has partnered with award-winning director Jeff Bednarz to launch Rabbit Foot, the agency’s new film and production division. In his new role, Bednarz - who will take the creative head of production role - will work closely with McGarrah Jessee’s lead broadcast producer, Meredith Roach, and executive creative director, James Mikus, to forge a new process that allows creative teams to benefit from his directorial vision.