London-based production company Supergoober has announced the signing of director Graham Sherrrington and collective Megalizer for commercial representation. Sherrington was headhunted to direct a multimillion-pound TV ad campaign for British grocer Waitrose. Since then he has gone on to helm spots for brands including Kyocera Mobile, Hellmans, Iceland and Alpen. Megalizer are a 20-strong animation collective, predominantly based in France.