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Los Angeles-based advertising agency TBWAChiatDay announced that it has hired Jerico Cabaysa as managing director on the Gatorade business. In his new role, Cabaysa will lead the Gatorade team on all US and global brand initiatives, reporting to agency president Luis DeAnda. The new role marks Cabaysa’s return to the agency after beginning his career as an account executive on the PlayStation, XM Satellite Radio and Rock the Vote accounts.
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- Agency TBWA Chiat Day Los Angeles
- Managing Director Jerico Cabaysa
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