Deluxe goes for Joyride

London-based production company Joyrider Films has announced the signing of Stéphane Leloutre and Julien Zid, aka Deluxe. The pair come from an academic background where Leloutre was being primed for a career in politics, but following a stint as a 1st AD, he rose to be recognised as a fresh new talent in design and luxury art direction. Since then the pair have gone on to direct spots for brands including Toyota and Peugeot.