Style Meets Comfort in this Casual Work for CP+B

Do you often find yourself caught at the corssroads of style and comfort? If so Fruit of the Loom may have the answer with its Professionals Collection.

Featuring a line of extremely limited edition sweat suits created by printing high-end attire directly onto fleece material, the range is designed and cut to resemble iconic business and resort styles, bringing the look of success to classic sweats.

Three looks are available including Business Time, Country Clubber and Trail Blazer.

The campaign, created by CP+B, is being supported by a dedicated site and on social media with the hashtags #ProfessionalsCollection and #NeedThisSweatSuit. Popular social media personalities including the Eh Bee Family and Matt Cutshall are also involved and the work will also feature promoted videos, posts and real-time engagement online.

It's not the first time the agency and brand have collaborated to create marketing mischief; Undie Iron and Plastic Pants both tapped into fun with fashion to entertain the brand's fans.