Marlies Dekkers: The Awakening

Marlies Dekkers – Marlies Dekkers: The Awakening

Credits

Production Company New AMS Film Company

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Credits

Production Company New AMS Film Company
Visual Effects Time Based Arts
Grade Time Based Arts
Sound Design Kaiser Sound Studios
Editor Govert Janse
Director of Photography Jasper Wolf
Executive Producer Jelani Isaacs
Creative Sandeep Chawla

Creative Sandrine Huijgen
Creative Jessica Kersten
Creative Mila Manfrin
Creative Olivier Teepe
Creative Jeanette Luttik
Visual FX Stephen Grasso
Director Daniel Nogueira
Producer Suzanne Van den Bouwhuijsen

Creative Director Sandrine Huijgen
Creative Director Marlies Dekkers
Creative Director Jessica Kersten
Colourist Jack McGinity
Sound Designer Marco Baay
Sound Designer Ruben de Winther

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Celebrating Dutch lingerie designer Marlies Dekkers' 50th birthday on Sunday, Cloudfactory has lent its skill to create a piece of branded content about the superlative power of women.

But the three-and-a-half minute long spot, helmed by Daniel Nogueira, doesn't feature any of Dekkers' underwear designs.

Instead, The Awakening focusses on the evolution of women's feminity - from wearing corsets to burning bras - and reflects the legacy that Dekkers wants to build for the modern woman.

Rather than focus on the product, she prefers to inspire women to strive for their goals - which is clear from the artistically-shot spot. Oh, and another thing - the trio of creative directors on the project were all female, something that definitely dictates the film's overall direction.