Milka's Christmas Card Digital Delivery Service
Milka's elves get to work with We Are Social's experience for chocolate lovers and letter writers this Christmas.
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While the digital age may significantly reduce the amount of stuff we now own – calendars, music, even books – unless you’re an angry Scrooge, you can’t deny that you love receiving Christmas cards.
Milka together with We Are Social has devised the Christmas Express; a digital postal service that allows you to craft sweet, personalised messages to send to your friends and family.
The campaign distributes seasonal greetings throughout Europe, operating across France, Germany, Slovakia, Hungary and Czech Republic – a tradition that they renounced in the last few years.
By logging in online, users can experience writing a letter in an animated 3D fairytale – with complete control from its design right through to its delivery.
Look out for the accompanying TV advert from Crispin Porter + Bogusky, out later this month.
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