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TBWAG1 welcomes Eric Pierre as executive European creative director.
Pierre will be responsible for the creative work on the Nissan Europe account and will also assume the same role at the Omnicom agency unit, Nissan United. He joins the role from CLM BBDO, where he was head of the Mercedes Benz and Smart teams, having formerly been a creative director. Prior to this, Pierre was at Leo Burnett Paris developing creative campaigns. He has also worked as a senior copywriter at Euro RSCG Morocco and as a copywriter at Saatchi & Saatchi and Ogilvy & Mather Paris.
