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Adidas Originals – adidas Originals: Future

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Johannes Leonardo New York has today launched its work on adidas Originals' Spring/Summer 2016 campaign. The previous Superstar campaign challenged the notion of fame while this new work challenges the dominant perception of the future being a dystopian nightmare by inspiring a new generation to create their own path. 

The campaign, directed by RSA's Terence Neale, features a new squad of eight upcoming artists and cultural influencers from around the world who are shaping their own path through their craft: Luka Sabbat, Kyu Steed, Aleali May, Ikwa Zhao, Reese Cooper, Design Butler, Yuki Matsuda and Iman Shumpert

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