Deutsch USA has appointed two new partners to its New York and LA offices.
Trevor O’Brien has joined as partner, chief technology officer in New York while Pam Scheideler has been promoted to partner, chief digital officer in LA.
O’Brien joins from design and tech studio, The Experiment where he was co-founder and technologist. He is experienced working on innovative solutions, having worked with global clients such as Nike, Volkswagen and PlayStation. He will report to chief digital officer, Winston Binch, and to CEO, Val DiFebo. He will also be responsible for overseeing the technology team and building partnerships among the start-up community.
Scheideler has been at Deutsch as executive director of digital since 2013. She will lead the LA digital team and provide innovation for the agency’s digital projects and grow social business. She has created leading ecommerce work for Taco Bell and Volkswagen. Prior to Deutsch, Scheideler was at Google Creative Lab as head of productions and operations. She has also enjoyed a stint at JWT NY as director of digital production and CP+B as vice president, executive integrated producer as well as a founding partner at production company, Fuego5.
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