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1. Audiences continue to grow.

More than 100 million viewers expected to watch this year’s event on TV, plus 75,000 attending.

2. Tickets are hot - and expensive - in 2016.

A ticket for the Big Game set fans back almost $3,000 (or around £2,000) this year.

3. San Francisco is a popular host.

The event has attracted around a million visitors to the city of San Francisco.

4. Advertising revenue continues to rocket.

Game Day commercial slots were sold for as much as $5 million (around £3.4 million).

5. The sub-plots are unmissable.

The game will see the oldest quarterback in the NFL, Denver Broncos’ Peyton Manning (39), face new kid on the block, Carolina Panthers’ Cam Newton, who is 13 years his junior.

6. Tech plays a big part.

The venue in 2016, San Francisco’s Levi’s Stadium, is one of the most technologically advanced in the world making fan communication and interactivity seamless.

7. The app is impressive.

An official stadium app includes mobile ticketing functionality, venue maps, multi-angle video replays, express food orders and seat delivery and even toilet queuing time updates. 

8. The experience is unrivalled.

Fans in San Francisco have been able to take part in a Quarterback Challenge VR experience throughout Super Bowl week leading up to Game Day, reflecting the success of technological integration into the sport. Even players wear tracking devices in shoulder pads today and NFL tablets feature on the sidelines.

9. Supply and demand suits all.

It's expected to be the biggest-ever sporting event when taking into account TV viewing figures, sponsorship deals and advertising revenue.

10. Brits love the Bowl, too!

It is expected to attract the biggest British audience to date considering Coldplay’s involvement in the half-time show, the sellout NFL games at Wembley in the past few years and the fact that the event returns to the BBC (no ad breaks!) in 2016 for the first time in three years.

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