Buzzman Guarantees Love in A-Typical Campaign

Some singletons fret about not having anybody to buy heart-shaped chocolates for, but others relish the prospect of hitting the town, celebrating their independence and possibly hooking up with somebody new.

While the idea of finding true love in the run up to Valentine’s Day (or maybe on the day itself) may seem unlikely, online dating service Match has found a way to guarantee new subscribers ahead of the romantic holiday.

Rather than rely on traditional messages about love and falling in love, Paris-based agency, Buzzman, has created a realistic campaign that highlights the importance of friendship – suggesting that Sunday should be spent with friends and not with a partner.

Helmed by Rémy Cayuela, the minute-long spot (below) sees a guy prepare for his Valentine’s date – ironing his shirt, putting on his scent and lighting some candles – only for his friends to arrive for a football fest.

You may think it's strange that a dating website is promoting friendship over lasting love… but Match is so confident that its subscribers will find love in the next year, that it’s encouraging them to enjoy a final Valentine’s Day alone. Well, with friends.

Those that sign up to the service ahead of Valentine's Day this year will be able to claim a full refund on their subscription if they don’t find love by next February 14th.

“We wish all singles a happy last Valentine’s Day… without a Valentine!” says Match’s parent company, Meetic’s European brand/communication director Emilie de Fautereau. So, go on, you've got three days to subscribe and try your luck...