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Amsterdam-based Influencer Marketing Agency (IMA) has bolstered its management power with the hiring of Anneke Schogt as managing director, as well as announcing its newest client in active lifestyle brand Teva. Schogt adds more than 15 years’ experience within the creative, advertising and technology industries. The IMA’s partnership with Teva will build an influencer strategy in 12 markets, with the main focus on France, UK, Germany, Spain, Benelux, Nordics and South Africa.
