Palmer joins Troika

Los Angeles-based entertainment brand consultancy and marketing innovations agency, Troika, has announced the hiring of Amy Palmer, who joins the business development team as senior account manager. Palmer arrives at Troika from bpg Advertising where she was SVP, broadcast. During her career she has worked with clients including AT&T, Ford, KIA, REI, Homewood Suites, Yamaha Golf-Car Company, The NBA, Maybelline and HBO. Palmer will report to Kevin Aratari, head of business development.