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Amsterdam advertising agency, 72andSunny, has named executive creative director Carlo Cavallone as a partner of the company, the first to be appointed in the European office in Amsterdam. Cavallone has spent the last six years as ECD of the agency and has helped create culturally impactful work for Benetton, Smirnoff, Google, Samsung and Axe. Prior to 72andSunny Amsterdam, he worked at 72andSunny USA and Wieden+Kennedy Amsterdam for brands such as Nike, Coca Cola, Heineken, EA Sports and Turkcell.

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